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User experience consultant
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Author: Alex Poole

communication/Eurostar/persuasive design/user experience

Eurostar – please don’t use misleading advertising, it damages your brand

Posted on July 21, 2014 by Alex Poole

Spotted what I thought was an amazing offer the other day on the Guardian : Turns out it was €1 per child – and children under 4 don’t pay anyway. T...

communication/Eurostar/feedback/readability/user experience

Lazy Eurostar confirmation message with 12 conditional clauses

Posted on July 18, 2014 by Alex Poole

I just chose my seats for a trip to London - but despite the Eurostar site knowing the exact number of seats, passengers, and journeys involved, it was too lazy...

Allocine/errors/feedback/mobile

Sean Bean error message

Posted on July 7, 2014 by Alex Poole

This cinema app from Allocine injects a bit of humour into an otherwise humdrum error message. Quite appropriate really, since Sean Bean is known for his bad lu...

forcing function/toilet

Forcing function on door stops you forgetting your bags

Posted on September 3, 2013 by Alex Poole

Placing the bag hook on the door frame means that you have to take your bags before you can open the door

colour/Maplin/Mega/visual heirarchy

Playing Top Trumps with UX

Posted on January 25, 2013 by Alex Poole

Do you remember the card game Top Trumps, where you beat your opponent’s hand with a card that outranks it in some capacity? Well, in UX you can play a ve...

usability/user experience

Severity ratings for usability reviews

Posted on November 19, 2012 by Alex Poole

A quick reminder of severity ratings – these ones are adapted from ‘Usability severity codes’ in Usability & Technical Documentation, Xero...

Google/Google Wallet/persuasive design/privacy/user experience

Google Wallet email looks like a phishing attempt

Posted on August 30, 2012 by Alex Poole

I just received this email apparently from Google asking me to update my some of Google Wallet account details. Turns out that’s it’s genuine, but w...

collaboration/consistency/Orange Mobile/user experience

Good UX should bridge the divide between online and offline worlds

Posted on June 28, 2012 by Alex Poole

User experience (UX) is a convergence of many disciplines. It goes beyond making something just easy to use or visually pleasing, but looks after all the aspect...

reading/web

Widget for impatient readers

Posted on June 11, 2012 by Alex Poole

This little flag tells you how much time left to read till the end of the article. I don’t know if it’s pandering to people with low attention spans...

colour/communication/redundancy

Icon design with useful redundancy

Posted on June 5, 2012 by Alex Poole

Using redundancy in design is vital when conveying critical information. In this icon project I added features that would help the meaning of the symbol survive...

Posts pagination

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Featured articles

  • How Agile and UX can work together
  • Avoid jobs advertised as “UI/UX Designer”
  • Playing Top Trumps with UX
  • Good UX should bridge the divide between online and offline worlds

Original research

  • Which Are More Legible: Serif or Sans Serif Typefaces?
  • Fighting bad typography research
  • Eyetracking metrics (book chapter)
  • How do people find and recognise browser bookmarks?

Good vs bad UX

  • Poster or stamp? Use sensible defaults for product previews
  • Plan ahead when designing semi-transparent overlays
  • Use sensible defaults on forms
  • Supermarket receipt with categories
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