persuasive design – Alex Poole

communication/Eurostar/persuasive design/user experience

Eurostar – please don’t use misleading advertising, it damages your brand

Posted on July 21, 2014 by Alex Poole

Spotted what I thought was an amazing offer the other day on the Guardian : Turns out it was €1 per child – and children under 4 don’t pay anyway. T...

Google/Google Wallet/persuasive design/privacy/user experience

Google Wallet email looks like a phishing attempt

Posted on August 30, 2012 by Alex Poole

I just received this email apparently from Google asking me to update my some of Google Wallet account details. Turns out that’s it’s genuine, but w...

Facebook/persuasive design/privacy/user experience

Facebook wants to know your political views before it gives you a birthday card

Posted on June 1, 2012 by Alex Poole

How can you tell if it's worth trading your personal info for something online?