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Category: persuasive design

communication/Eurostar/persuasive design/user experience

Eurostar – please don’t use misleading advertising, it damages your brand

Posted on July 21, 2014 by Alex Poole

Spotted what I thought was an amazing offer the other day on the Guardian : Turns out it was €1 per child – and children under 4 don’t pay anyway. T...

Google/Google Wallet/persuasive design/privacy/user experience

Google Wallet email looks like a phishing attempt

Posted on August 30, 2012 by Alex Poole

I just received this email apparently from Google asking me to update my some of Google Wallet account details. Turns out that’s it’s genuine, but w...

Facebook/persuasive design/privacy/user experience

Facebook wants to know your political views before it gives you a birthday card

Posted on June 1, 2012 by Alex Poole

How can you tell if it's worth trading your personal info for something online?

Featured articles

  • How Agile and UX can work together
  • Avoid jobs advertised as “UI/UX Designer”
  • Playing Top Trumps with UX
  • Good UX should bridge the divide between online and offline worlds

Original research

  • Which Are More Legible: Serif or Sans Serif Typefaces?
  • Fighting bad typography research
  • Eyetracking metrics (book chapter)
  • How do people find and recognise browser bookmarks?

Good vs bad UX

  • Poster or stamp? Use sensible defaults for product previews
  • Plan ahead when designing semi-transparent overlays
  • Use sensible defaults on forms
  • Supermarket receipt with categories
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