What is the effect of bookmark naming on bookmark recognition? How should website owners title their pages so that their audience will find and recognise bookmarks they saved and come back to visit more often?
I explored these questions for my masters thesis back in 2003 at Lancaster University.
Masters thesis (long version)
Here is the full version of the research including notes on eye-tracking methodology:
Conference paper (short version)
I worked my thesis into a short paper and presented it at HCI 2004, a conference in human-computer interaction. You can download the pre-print version here:
Poole, A., Ball, L. J., & Phillips, P. (2004). In search of salience: A response time and eye movement analysis of bookmark recognition. In S. Fincher, P. Markopolous, D. Moore, & R. Ruddle (Eds.), People and Computers XVIII-Design for Life: Proceedings of HCI 2004. London: Springer-Verlag Ltd