Alex Poole

User experience consultant

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Category: readability

Supermarket receipt with categories

Posted on October 15, 2014 by Alex Poole · 1 Comment

While on holiday I spotted another small yet great innovation for an everyday object. Here’s a supermarket receipt with the products you bought, not listed simply in the order they were scanned, but grouped together into categories.

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Lazy Eurostar confirmation message with 12 conditional clauses

Posted on July 18, 2014 by Alex Poole

I just chose my seats for a trip to London – but despite the Eurostar site knowing the exact number of seats, passengers, and journeys involved, it was too lazy to show an appropriately worded confirmation.

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12 tips on writing for the web

Posted on April 3, 2010 by Alex Poole

We know from research about how users read on the web that they don’t ‘read’ – they scan, so web pages should be written to support this. Here are my 12 tips for better web writing.

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Featured articles

  • How Agile and UX can work together
  • Avoid jobs advertised as “UI/UX Designer”
  • Playing Top Trumps with UX
  • Good UX should bridge the divide between online and offline worlds

Original research

  • Which Are More Legible: Serif or Sans Serif Typefaces?
  • Fighting bad typography research
  • Eyetracking metrics (book chapter)
  • How do people find and recognise browser bookmarks?

Good vs bad UX

  • Poster or stamp? Use sensible defaults for product previews
  • Plan ahead when designing semi-transparent overlays
  • Use sensible defaults on forms
  • Supermarket receipt with categories
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