Gift-wrap with guidelines

I love it when I see a simple, yet genuinely useful innovation in an everyday object. This time its gift-wrap with a grid printed on the back to help you cut straight. This is the first time I’ve seen this in decades of wrapping presents! Although this might be because I don’t usually buy premium wrapping paper, seeing as it’s going to be torn apart in seconds.

Either way, this demonstrates a nice bit of UX thinking – the acknowledgement that there are in fact 2 user groups: buyers of the gift-wrap and the end user who opens it, with a side printed to meet the needs of each group.

Wrapping paper with guidelines printed on the back to help you cut straight

Gift-wrap from Marks & Spencer